Diamond Labs
A little brilliance, with a smarter point of view.
Diamond Labs brings a considered point of view to fine jewelry. Founded by two engineers, the brand pairs lab grown diamonds with a smarter approach to luxury. Boxmellow shapes that idea into an editorial world through product photography, social content, and a digital storefront designed to make each piece feel personal.
The Story
Founded by two engineers, Diamond Labs approaches jewelry with curiosity and intention. Its lab grown diamonds offer pieces that feel modern, meaningful, and worth wearing on repeat.
Our creative direction brings that perspective into focus through jewelry seen on skin, close product details, and a visual language that feels polished without losing warmth. The story moves between the emotion of gifting and the everyday appeal of the pieces themselves.
What We Made
We photographed real pieces and built an ongoing social content system of editorial imagery, graphics, carousels, and stories. Product features sit alongside styling ideas, gifting moments, and answers to the questions people have about lab grown diamonds.
We also developed the Shopify storefront to give the collection a clear path from discovery to purchase. Our work continues across content planning, design, and campaign direction as the brand grows.
