El Perro Grande Tequila
Jalisco-made, Borderland-born. A tequila with a presence all its own.
El Perro Grande is an award-winning tequila crafted from 100% blue agave, rooted in Jalisco tradition and inspired by the heart of the Borderland. Boxmellow guides its creative direction and content, turning that spirit into imagery, campaigns, and brand pieces as memorable as the pour.
The Story
Since 2022, El Perro Grande has carried a strong sense of place: a tequila made the traditional way in Jalisco, with Borderland pride in every bottle. Its story lives in the drinks, the gatherings, and the people who pour it.
Boxmellow brings that character to life month after month. We direct the look of the brand, create bottle-led photography and content, and spotlight its awards and milestones, giving El Perro Grande a distinct presence across social and beyond.
What We Made
An ongoing creative direction and content program: product photography, social content, and campaign graphics that put the bottle, and the moments around it, front and center.
We also carry the brand off the screen with brand cards and community campaigns like Friends of El Perro, inviting fans to share their moments with @epgrandetequila.
